One is all about knowing the actual needs of a website or of the webmaster as a whole. Is it necessary to know how much traffic comes into the site on specific time periods? Is it important to know where most visitors are coming from? These are just some of the things that need to be clarified first. While there are SEO tools and services that are designed to function in multiple scenarios, some are specifically meant to do single types of tasks. Knowledge about this will give a webmaster an idea of what features to look for in a tool.
The next tip is about looking first at what search engines have to offer. The tools offered by these search engines are already complete and are for free. The most popular is Google Webmaster Tools which is a compilation of all apps that would help a website owner or any SEO professional in site analysis. Bing also has its own stuff to offer. It is called as Bing Webmaster Center which is highlighted by the presence of vital analytics features. These include metrics for whole site overview, traffic, indexing, and even stats on crawling
When shopping for tools, it is also a good thing to consider the skill and knowledge level of the one who will use it. Many tools provided or sold in the online world today come with easy to use guides and tutorials. If a tool is a paid version, there should be some ways that its seller could provide tech support for the customer. This is something that should be looked for when trying to figure out what things to buy and which SEO tool provider to choose.
One more tip when paying for SEO tools is to go first for trial versions. It would show a webmaster if the product is really useful for his or her need. When the usefulness of such a tool has been established, this is the time when paying for it could really be done. Shopping for SEO tools can be a fun and worthwhile experience. Researching before buying or getting anything will prevent disappointments from being experienced by a webmaster.